CrossFit® and Hustle Up are excited to continue building on their shared vision with a newly extended partnership.
CrossFit® and Hustle Up are excited to continue building on their shared vision with a newly extended partnership that will run through 2027.
Under this new agreement, Hustle Up becomes an Official Sponsor of the CrossFit® Games, the Presenting Sponsor of the CrossFit® Owners & Coaches Conference and Affiliate Party, the Presenter of the highly anticipated Last Chance Qualifier, and the event management platform for the International Affiliate Summits.
Known for its all-in-one solution, Hustle Up supports athletes, coaches, and affiliate owners through advanced tools and seamless user experience. This partnership aims to increase Hustle Up’s presence at major CrossFit® events and continue delivering innovation across the community.
Florian Jullien, CEO of Hustle Up, emphasized the platform’s mission to support the CrossFit® community at every level, while CrossFit’s VP of Global Partnerships, Greg Schwartz, praised Hustle Up as a tool deeply valued by the global CrossFit ecosystem.
The renewed collaboration signals an exciting future, with Hustle Up taking an even more central role in the sport helping bring athletes, coaches and affiliates together worldwide.